The United Nations World Tourism Organization (UNWTO) emphasizes the critical role that investments will play in determining the direction of the tourism sector on World Tourism Day, 2023.
Under the theme of “Tourism and green investments,” the UNWTO promotes focused investments that put people, the environment, and prosperity first. The call to action for this year is in line with the demand for creative solutions that go beyond traditional investments to promote sustainable growth.
This is a critical time for the development of a greener and more responsible tourism industry, and the international community, governments, financial institutions, development partners, and private sector investors are urged to unite behind a new tourism investment plan.